AD AGENCY TAKES AN ARMFUL OF TROPHIES
By Adnews Staff
Roche Macaulay & Partners does newspaper. In fact, the Toronto ad agency does it so well that it scooped up the lion's share of medals at the Newspaper Marketing Bureau's Extra Awards competition this year. Roche was handed four gold awards, seven silvers and two bronzes yesterday when the awards were given out at the Advertising Club of Toronto's newspaper day. In one category (large-space single color retail ads) Roche took gold, silver and bronze, with ads for the Toronto Argonauts (gold and silver) and Ikea (bronze). Another of the golds was also for an Argonauts ad. Ironically, Roche Macaulay president Geoff Roche was chairman of this year's judging panel for the Extras. In a forward written for the booklet showing the winners, Roche noted that three of the seven judges were from the U.S. Roche said he hoped that including U.S. judges would "help alleviate fears of favoritism that so often creep into shows." The "best of show" award went to Saint-Jacques Vallée Young & Rubicam in Montreal for a French-language ad for Ford of Canada, which also took gold in the "national, large space, single, color" category. In all, 13 golds, 19 silvers and 16 bronzes were awarded in 22 categories. Vancouver-based Palmer Jarvis Communications won two golds, one each for clients Ginsana and Playland. The other gold-winning agencies and their clients were: TBWA Chiat/Day, The Billy Graham Mission; Bensimon Byrne, Upper Canada Brewing; Planet Creative Inc., The Gazette, Montreal; Gee Jeffery & Partners, Oxfam Canada; Cala, Unisys. One gold was also given for an anonymous personal ad in The Gazette.