COKE CHOOSES NORWAY AS TEST MARKET
By Adnews Staff
U.S.-based Coca-Cola has chosen Norway as the test market for a new citrus-flavored energy soft drink called Urge. The drink is positioned as a non-traditional beverage, competing with traditional soft drinks rather than with sports and energy drinks. Radio, TV and cinema advertising is being used, as well as promotions at youth events. The campaign was created by the Leo Burnett Company of Chicago, with input from its Norway office. Norway was chosen because Norwegians consume 100 litres of soft drinks per person each year, compared with the European average of 70 litres.
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