Digital Advertising Alliance of Canada launches political ad system
By Adnews Staff
The Toronto-based Digital Advertising Alliance of Canada has introduced a new system intended to allow political advertisers to meet the transparency requirements of the Canada Elections Act. Participants in the program, located at <http://www.politicalads.ca>, will receive a license from the organization that will remain active for four years or until the next federal election is called. Ads from these participants will include a icon which viewers can use to access information about the advertiser. The program is open to political parties and to third-party advertisers registered with Elections Canada.
“Having a common system for political parties and third-party advertisers will raise Canadians' awareness and understanding about the ads they are seeing,” said Julie Ford, executive director of the organization. “Our approach preserves space for the advertiser's message and images. As an added benefit, if advertisers need to update their information, they can change it once on our platform, and all of their ads will reflect the required information.”