Cadreon debuts new social media marketing service
By Adnews Staff
Cadreon, a division of IPG Mediabrand, has launched a new online advertising service in collaboration with UM. Called the “Social Creative Extension,” the service is intended to allow clients to reuse existing social media content by distributing it through a collection of participating third-party websites. According to the company, the service is intended to provide increased user engagement, average viewable time and click through rate.
“The work we do at Cadreon continues to evolve as we look for new opportunities to improve the way brands engage and target audiences based on their media consumption habits,” said Michael Ingemann, managing director at Cadreon. “This is another example of how we are developing agile solutions to drive incredible value for clients. As social media is a key avenue for engagement, the Social Creative Extension allows brands to extend their social posts seamlessly through a scalable approach.”