Cundari SFP brands Scotiabank Nuit Blanche Toronto
By Adnews Staff
Cundari SFP of Toronto has completed a brand identity assignment for a new event called the Scotiabank Nuit Blanche Toronto. The event, a collaboration between Scotiabank and the City of Toronto, will be an all-night art festival that will take place in Toronto on September 30. The free festival will begin at 7pm and run at a variety of museums, galleries and institutions until sunrise. The brand identity is based on the theme, “Light of Expression.” The visuals are intended to evoke the patterns that might be expected from a light wand. The logo includes the copy, “Nuit Blanche, an all night contemporary art thing.” The event is based on a similar festival created by the City of Paris in 2002.
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