Cundari SFP, Loopmedia hired by S-Vox
By Adnews Staff
Toronto-based Cundari SFP and Loopmedia have received a rebranding assignment from television company S-Vox. The agencies will rebrand two recently-acquired television stations: CHNU-TV in Vancouver and CIIT-TV in Winnipeg. The assignment includes the development of brand strategy, station names, logos, style guides and station identifications. "This is an exciting opportunity for Cundari SFP to continue to build on the work we've done in the past with Loopmedia," said agency president Peter Francey. "As there is more repositioning activity and consolidation in the media world, we see this as an opportunity for companies to make sure they have a strong brand position in the marketplace."
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