Green Rewards buys Click Greener
By Adnews Staff
Toronto-based Green Rewards has acquired ClickGreener, a company that operated a North American shopping website at Clickgreener.com. Green Rewards is about to launch a national consumer loyalty program based on environmental awareness. ClickGreener is based on affiliate referral fees, half of which it donates to various environmental organizations. "Our blended offering will create a single, natural destination for all eco-conscious online shoppers," said Andrew Souvaliotis, chief executive of Green Rewards. "Canadians will now be able to shop at US and Canadian online stores, earn loyalty points, and at the same time trigger a meaningful donation to an environmental cause." No financial details are available.