CTV breaks Juno campaign
By Adnews Staff
CTV has begun an advertising campaign to promote the broadcast of the 2008 Juno Awards on April 6. The campaign, developed by the CTV Creative Agency, consists of television, radio, out-of-home and online advertising. The television ads are set in a representation of the Alberta Badlands and feature the show's host, Russell Peters. The creative highlights the performers who will appear on the show or who have been nominated for awards. Eight 30-second commercials have been created, each one aimed at the audience of a specific CTV specialty channel. The outdoor campaign consists of transit shelter billboards, station posters and in-train advertising in Calgary, where the awards will take place. Three 30-second radio ads are running in Calgary and Toronto. Online advertising on various CTV websites will begin next week. "The promotion of The 2008 Juno Awards is a comprehensive multi-platform campaign that utilizes more CTV assets then ever before," said Rick Lewchuk, senior vice-president of the CTV Creative Agency. "The ambitious campaign supports not only the CTV broadcast but spotlights the Canadian music industry by exposing Juno artists to a targeted national audience."