Ontario Power Authority retains Cundari SFP
By Adnews Staff
The Ontario Power Authority has hired Cundari SFP of Toronto to create a brand identity for the conservation programs and initiatives which it funds. The brand will be based on the line, "Every Kilowatt Counts." The assignment consists of a logo and a brand book. The logo will appear on marketing and advertising materials and will be part of various conservation programs. "We selected Cundari SFP because of their expertise in designing brands for companies operating in the energy sector and because their principal area of expertise and business activity is brand identity, positioning and strategy," says Ruth Covich, director of mass market programs and conservation awareness at the authority.
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