Plan Canada prepares new campaign
By Adnews Staff
Toronto-based development organization Plan Canada will begin a new television infomercial campaign this week called "Heart of a Child." The fundraising campaign, developed by Northern Lights Direct Response of Toronto, consists of 60- and 30-minute programs that focus on the organization's work to relieve child poverty in the African countries of Benin and Uganda. The campaign features news personalities Rod Black and Lisa LaFlamme, as well as Karen Kain, Scott Bakula, David James Elliot, Erin Davis and Beau Bridges. "Our hope is that viewers will respond to these unfortunate situations by supporting our community development work to bring the dream of a better future to underprivileged children and their families," says Becky Crampton, director of marketing at Plan Canada.