Butterfield Bank hires Cundari SFP
By Adnews Staff
Toronto-based Cundari SFP has been hired by Butterfield Bank of Bermuda to undertake a branding assignment. The agency won the account in a request-for-proposals process that involved an unknown number of firms from the US, Canada and the UK. "We were impressed with the recommended approach to the work that Cundari put forth in their proposal, as well as their track record of success in assisting other multi-national financial services organizations with brand strategy," said Dianne Brewer, vice-president of marketing and communications at the bank. "Their enthusiasm for the project, their willingness to be flexible with timing and the specifics of the research approach, as well as their promise to keep the company's principals engaged in the project beyond the pitch stage were the factors that made our decision to go with Cundari SFP easy." Cundari SFP will handle the account in collaboration with Lucid Brands of New York.