Adnews

Uniliver releases Shine Magazine

By Adnews Staff

Unilever Canada has released a promotional publication called Shine Magazine in support of its line of hair care products. The one-time publication will be distributed with subscription issues of Rogers publications including Chatelaine, Flare and LouLou. The magazine will also be posted on the DoveHair.ca website. The magazine contains information on hair care and features pictures of eight Canadian women who responded to a casting call earlier this year. The magazine was produced in association with Rogers Media. The initiative also involved the participation of media agency PHD and public relations firm Harbinger. Ogilvy & Mather produced the creative, while Capital C handled the online materials.