Cundari SFP retained by Downtown DC Business Improvement District
By Adnews Staff
Cundari SFP of Toronto has been assigned a branding initiative by the Downtown DC Business Improvement District. This is a non-profit organization that works to improve the 138-block urban core of the District of Columbia. The agency will create an umbrella identity for the organization that can be used by its various participants. The work is expected to be completed by the fall Two Canadian and four American agencies were invited to submit a proposal for the account. “Our primary goal throughout this process was to identify an agency that had delivered other, similarly complex place or city branding projects,” said Karen Sibert, director of marketing and communications for the organization. “[The Cundari SFP] proposal emerged as the front runner because of its clarity of purpose, understandable and attainable goals and measurable metrics.”