Sponsorship roundup
By Adnews Staff
Canon Canada of Mississauga has signed a three-year sponsorship agreement with Tennis Canada for the Rogers Cup tennis tournament. The company will be the official business solutions sponsor of the men’s and women’s events for the duration of the agreement. The deal also includes an on-site recycling program at both events. “Canon is in the unique position of being our only partner at a platinum level of both events,” said Greg Wood, vice-president of corporate partnerships at Tennis Canada. “Platinum partners are at a premiere level sharing prime backwall branding with our title and presenting sponsors and contain fully integrated media and onsite programs.” The men’s event, presented by American Express, will take place in Toronto from August 5 to 13. The women’s event, presented by National Bank, will take place in Montreal from August 12 to 20.