Imperial Oil promotes Marche Express stores in Montreal
By Adnews Staff
Imperial Oil has begun an out-of-home campaign in Montreal to promote its Esso Marche Express convenience chain. The initiative consists of a truck-mounted display resembling a Marche Express store that includes a variety of the products sold at these locations. The display also includes a bathtub with a mannequin in it, along with a bubble machine. The creative is intended to imply that the stores are so well-stocked, a consumer could live there. The campaign was planned by DDB Canada, with media buying handled by OMD. The vehicle is from Motomedia.
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