Don Cherry signed for Rayovac relaunch
By Adnews Staff
Spectrum Brands of Madison, WI has signed hockey personality Don Cherry to be the spokesperson for the relaunch of Rayovac Batteries in Canada. During the two-year term of the agreement, Cherry will participate in promotions and advertising intended to raise awareness of the brand in this country. Cherry's image will also appear on packaging and displays. "Don Cherry is arguably the most likable public figure in Canada," said Rob Cayer, director of Rayovac Batteries Canada. "His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure. Don encompasses everything we feel is an ideal representation of the Rayovac brand."
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