Association of Ontario Health Centres hires Scott Thornley & Company
By Adnews Staff
The Association of Ontario Health Centres has retained Scott Thornley & Company of Toronto as its branding agency of record. The association is an advocacy, research and policy organization that works with non-profit health care organizations in that province. The agency was selected from a list of 30 firms that responded to a request for proposals. "We chose to work with STC because their team clearly demonstrated an understanding of how branding non-profits differs from branding businesses," said Adrianna Tetley, executive director of the association. "The STC team also painted a very clear picture of the challenges we faced, laid out clear options to address them and let us know what our own role and responsibilities would be in providing support. Their team showed both a willingness and an eagerness to develop a research process that would fully capture the great diversity of community health centres."