Groundheat International hires Scott Thornley
Geothermal energy company Groundheat International of Concord, ON has retained Scott Thornley & Company of Toronto for a rebranding project. The agency received the account via a referral from a mutual client; real estate developer The Remington Group of Markham, ON. The assignment includes the development of a new logo, brand identity, creative platform, website and collateral materials. "With the increasing demand for our services, we decided it was time to look at how we position ourselves," said Groundheat president Gino Di Rezze. "We chose STC based on their outstanding work on [real estate development] Downtown Markham."