Canwest lifestyle channels promote fall programs
Canwest has begun a number of promotional campaigns in support of various programs on its specialty channels Slice, Food Network and HGTV. Slice is promoting Real Housewives of New York City to women aged 18 to 49 with a one-month campaign in Toronto and Vancouver consisting of posters in shopping malls and store changing rooms, as well as window clings in beauty salons, online materials and magazine ads. Food Network is promoting Kitchen Nightmares and F Word to 22- to 55-year-olds with a two-month effort in Toronto and Vancouver consisting of 30-second radio commercials along with print, online and out-of-home ads, including 1,200 ads in Toronto-area grocery stores. HGTV is promoting Property Virgins to 25- to 54-years-olds in Toronto, Vancouver, Calgary and Edmonton, with a focus on women in their 30s. The five-week campaign includes newspaper and out-of-home ads as well as door-hang cards. The channel is also promoting Sarah's House to the same demographic in Toronto and Vancouver is a six-week campaign of newspaper, online, door card and out-of-home advertising. The campaigns were created in-house.