Labatt resumes Make a Plan campaign
Labatt Breweries of Canada has resumed its "Make a Plan" campaign to promote the responsible use of alcohol to 19- to 24-year-olds. The national campaign consists of transit shelter and billboard advertising developed by Agency59 of Toronto. The two executions encourage viewers to put aside money for a taxi ride home when going out. The ads also direct viewers to a website at <http://www.makeaplan.ca> for more information. "Through its various responsible use campaigns, Labatt has engaged Canadians to help spread the word on responsible drinking and with this year's Make a Plan campaign and our dedicated website, we look to a new group of ambassadors to help ensure their peers are hearing the messages too," said Sharon Mackay, director of public affairs at Labatt.