Remington Group hires Scott Thornley
By Adnews Staff
Real estate developer The Remington Group, based in Vaughn, ON, has retained Scott Thornley & Company of Toronto to handle marketing for its Downtown Markham project. The project, located in Markham, ON, will be a 243-acre mixed-use development including commercial, retail and residential space. Scott Thornley’s assignment includes positioning, branding and the development of a presentation centre, along with newspaper and magazine advertising, brochures, promotional films and websites. An unknown number of additional agencies were also considered for the account. “A project of this size and scope demanded an out-of-the-box advertising approach on par with the project itself,” said Serena Quaglia, director of marketing at Remington. “The Remington Group chose STC, not because they're deeply involved with real estate advertising, [but] because their case studies with many clients in the cultural sector proved they could generate outstandingly fresh ideas and execute those ideas.”