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CBC gains broadcast rights to two more Olympics
By Adnews Staff
CBC/Radio-Canada has secured the Canadian broadcast rights to the PyeongChang 2018 Olympic Winter Games and the Tokyo 2020 Olympic Games from the International Olympic Committee. This is an extention of CBC's broadcast agreement for the 2014 and 2016 Olympic Games. CBC/Radio-Canada will be the lead broadcaster of the events, in collaboration with Bell Media and Rogers Media.
"This is clear recognition of the exceptional coverage CBC/Radio-Canada provided for the Sochi 2014 Olympic Winter Games, the most watched in history," said Hubert Lacroix, president and CEO of CBC/Radio-Canada. "The broadcast partnership model we've put forward is both respectful of the stature of the games and fiscally responsible. Partnering with Bell Media, along with Rogers Media, shows the public broadcaster can play a role in bringing together the larger broadcast community in the interest of the Canadian audience."