Future Shop begins holiday season campaign
By Adnews Staff
Electronics retailer Future Shop has begun a national holiday season advertising campaign called "Tech Forward Gifts. Unbeatable Prices." The initiative focuses on a selection of technology products available at the chain, the in-store and online shopping experience, and the retailer's recently-introduced "Price Beat Promise" to beat by 10% any price for a given product offered by another retailer or online store. The English and French campaign includes two television and two radio commercials, as well as online banners, mobile ads, flyers, in-store materials and public relations. The campaign was developed by Cossette, with media planning by Media Experts and public relations by Citizen Optimum.
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