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Blue Ant Media buys Bold from CBC

By Adnews Staff

Toronto-based Blue Ant Media has entered into an agreement to buy digital specialty television channel Bold from the CBC. The deal remains subject to regulatory approval. No financial details are available. Bold, which has approximately 2.6 million subscribers, specializes in programming aimed at rural Canadians. "Acquiring Bold will give Blue Ant another platform to engage audiences with unique entertainment content," said Michael MacMillan, CEO of Blue Ant Media. "We definitely see a lot of opportunity with the channel, while also expanding our array of channel offerings."

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