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IHeartRadio readies MMVA event
By Adnews Staff
IHeartRadio will conduct a promotional event in Toronto on Aug. 26. Called the 2018 IHeartRadio MMVAs, the event will take the form of a downtown street party in collaboration with television channels CTV and Much. The event will also be broadcast on those channels. This will be the 30th year of the promotion.
"On this new date, the IHeartRadio MMVAs becomes a marquee, end-of-summer party," said Mike Cosentino, president of content and programming at Bell Media. "We're thrilled to deliver this juggernaut TV event, creating a new back-to-school tradition for music fans across the country."
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