Chevrolet signs product placement deal with CTV
Automaker Chevrolet has begun a product placement promotion in association with the CTV crime drama Motive. During the fourth and final season of the show, the lead character will drive a 2015 Chevrolet Camaro. The promotional agreement was negotiated in association with Storylab and Carat. Chevrolet is a division of General Motors. CTV is a division of Bell Media.
"Motive provides an excellent opportunity to showcase the Chevrolet brand, which seamlessly integrates into the narrative of the show," said Laird White, director of brand partnerships at Bell Media. "Angie's car is a huge part of her character, and the 2015 Camaro is the quintessential car to fill that pivotal role."