Warning: getimagesize(http://www.adnews.com/images/35283.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m35283.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Chevrolet signs product placement deal with CTV
By Adnews Staff
Automaker Chevrolet has begun a product placement promotion in association with the CTV crime drama Motive. During the fourth and final season of the show, the lead character will drive a 2015 Chevrolet Camaro. The promotional agreement was negotiated in association with Storylab and Carat. Chevrolet is a division of General Motors. CTV is a division of Bell Media.
"Motive provides an excellent opportunity to showcase the Chevrolet brand, which seamlessly integrates into the narrative of the show," said Laird White, director of brand partnerships at Bell Media. "Angie's car is a huge part of her character, and the 2015 Camaro is the quintessential car to fill that pivotal role."
« Back Next »
Comments
blog comments powered by Disqus