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FITC hires Fuse, Colorfield

Toronto-based event management company FITC has retained Fuse Marketing Group and Colorfield Interactive to develop and interactive installation for its upcoming design show in Toronto. The installation, called "288," is intended to depict the ways in which common materials can behave in different ways, using 288 motorized squares of polarized film to filter light in order to create geometric patterns. Attendees will be able to control the installation using a mobile application. The three-day event will take place from April 17 to 19. The agencies won the assignment in a request-for-proposals process that began earlier this year.

"It's our 15th year and we wanted to make the anniversary special by doing something pretty amazing on a scale no one's seen before at FITC," said Shawn Pucknell, director of the organization. "This year's theme is 'Level Up' and the audience will really be able to do this in every sense of the word. We were immediately struck by the originality of the team's proposal. We haven't seen anything like it done at an event, and felt that it would be a great piece for all attendees to experience. It fit with our desire to have something unique, interesting and visually stimulating as the first thing visitors can see when they enter. We're very excited to see it built and at the event, and look forward to seeing how it will be used by attendees."

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