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Mic signs representation deal with Ideon Media

Ideon Media of Toronto has signed an advertising sales representation agreement with New York based online publisher Mic. Ideon will be the exclusive Canadian representative for the property, which specializes in news coverage and other media for young adults. The site is located at <http://www.mic.com>.

"Mic is a rapidly growing young adult publisher and aligns exceptionally well within Ideon Media's publishing portfolio in Canada," said Michael Giles, vice-president of sales and business development at Ideon Media. "Mic's reporting style is something this demographic needs in the dynamic digital Canadian landscape to educate and entertain at scale."

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