Tourisme Quebec begins Blind Love campaign
Tourisme Québec has begun a new marketing campaign focusing on a video called "Blind Love." The video depicts a blind person visiting Quebec for the first time, undertaking activities such as whitewater rafting, ziplining over Montmorency Falls and touring several cities. The campaign, developed by Lg2 of Montreal, is running in the US, France and Canada. It also includes digital advertising, a content marketing component, social media activities and a campaign website at <http://www.quebecoriginal.com>.
"We were looking for an original, innovative viewpoint that would allow us to directly communicate the physical experience that Quebec offers," said Philippe Comeau, copywriter at Lg2. "Danny had the best vacation of his life, surrounded by breathtaking scenery that only we see. For us, the result is a moving and universal invitation to visit the province."