Woods Canada readies Canada's Greatest Explorer contest
Outdoor equipment company Woods Canada has begun a national contest called "Canada's Greatest Explorer." Twelve participants will compete in a series of wilderness challenges making use of the company's products. The competition will feature in a series of online videos at <http://www.woodsexplorers.ca> through the summer. Consumers can also apply to be a competitor at the site until April 22. The winner will receive $25,000. Additional promotion will consist of social media activities on Twitter, Facebook and Instagram.