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Coca-Cola resumes Fans First promotion

Coca-Cola has resumed its Coca-Cola Zero Fans First promotion in association with the Toronto Maple Leafs for a third year. Beginning next week, consumers in the Greater Toronto Area will be offered various opportunities to win free tickets to a Leafs game that will take place on Sept. 21. The initiative launches today with promotional workers distributing tickets and product samples to pedestrians in a number of high-traffic locations around the city, accompanied by several Maple Leafs players and cheerleaders.

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