Sponsorship roundup
By Adnews Staff
NBA Canada of Toronto and the Harlem Globetrotters basketball team have formed an association by which NBA Canada will assist in the planning and promotion of the team's 2011 Canadian tour. As part of the agreement, NBA Canada is seeking sponsors for the tour. "Part of NBA Canada's mission is to promote the growth of basketball in Canada, and the Globetrotters' unique blend of basketball and entertainment will bring the game to a wider audience," said Dan Mackenzie, general manager of NBA Canada. "The Globetrotters are a great vehicle for companies looking to connect with families in a fun and engaging way." In addition, Harlem Globetrotters players will make appearances at several NBA events over the summer and fall in Halifax, Montreal, Toronto, Winnipeg, Calgary and Vancouver.