Hisense signs promotional deal with NBA
By Rob Bale
Consumer electronics company Hisense has signed a promotional agreement with the National Basketball Association. Via this agreement, Hisense will be the exclusive North American sponsor of X-Factor Moments, a weekly series that runs on the NBA’s social media pages. Hisense will also make NBA League Pass, the league’s live game subscription service, accessible through Hisense television sets in North America beginning with the 2023-24 season. Hisense is the official television and home appliance sponsor of the NBA.
“Canadian fans are consuming more NBA content than ever before, and this collaboration with Hisense will make NBA games and new original content more accessible to our fans,” said Leah MacNab, senior vice-president of NBA Canada. “With a shared focus on performance, we’re excited to team up with Hisense to help bring fans closer to the game.”