Teletoon Canada hires Tribal DDB
By Adnews Staff
Specialty channel Teletoon Canada has retained Tribal DDB Canada of Toronto as its digital and social media agency of record. Tribal DDB will develop a social media strategy for the company's Teletoon, Teletoon at Night and Teletoon Retro brands. A new campaign will begin in the fall. Tribal DDB won the account in a selection process involving an unknown number of firms. "Teletoon has been successfully fostering engagement through various social networking initiatives, however we're looking to collaborate with Tribal DDB to build on and further optimize our efforts," said Russell Ward, marketing vice-president at Teletoon. "We're impressed by Tribal DDB's social creativity, strategic thinking and track record of creating ideas that have generated wide appeal and buzz." Teletoon Canada is a joint venture of Astral and Corus Entertainment.