Lego begins touring promotion with Teletoon
By Adnews Staff
Toy company Lego Group will conduct a touring promotion in July and August in association with specialty channel Teletoon. The Lego Ninjago Tour will travel in a branded vehicle to Surrey, Calgary, Toronto, Montreal and Quebec City between July 22 and Aug. 28 to promote its Ninjago product line. Consumers will be able to view product demonstrations and compete for prizes at these events. Competition winners will also be entered into a draw for a trip to Legoland in Florida. The promotion also includes television commercials and online activities at <http://www.teletoon.com>. Teletoon Canada is jointly owned by Astral and Corus Entertainment.
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