ING Direct Canada retains Dashboard
By Adnews Staff
Direct banking company ING Direct Canada has hired Toronto-based Dashboard as its interactive agency of record. The assignment includes strategic and creative interactive services supporting the bank's business, strategy, marketing and advertising. "With a proven track record and in-depth knowledge of our industry, Dashboard is a valuable asset and a welcome addition to our team," said Mark Nicholson, head of online experience at ING Direct Canada. "Dashboard brings expert resources and strategic thinking to our business. We needed a partner who knows digital inside and out and Dashboard's expertise is evident in our daily interactions with them. We've already begun working together on several campaigns."
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