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Inbound Retargeting acquires Primeloop
By Adnews Staff
Vancouver-based Inbound Retargeting Technologies, an advertising technology firm specializing in banner ad-supported URL shortening services, has acquired Primeloop of Las Vegas, a company that also focuses on link retargeting. Primeloop CEO Thomas Knoll will join the board of advisors at Inbound.
"One of the most important drivers for this transaction is Primeloop's IP and the portfolio of patents which are currently pending," said Serge Salager, CEO of Retarget Links, a subsidiary of Inbound Retargeting. "Primeloop's founders were the first ones to commercialize what some describe as the combination of Bitly and AdRoll under the same roof. We have taken Primeloop's technology further and allow our users to upload and manage their banner ads directly and monitor their campaign performance directly from their dashboard."