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Tite Group expands into book publishing
By Adnews Staff
Toronto-based content marketing agency The Tite Group has expanded its activities to include book publishing. The firm's first title, called This is That: Travel Guide to Canada, was produced in collaboration with CBC Radio and Page Two Strategic Publishing of Vancouver. The book will be sold nationally in stores and in e-book and audiobook formats.
"The This is That creative team has written an absolutely brilliant book," said agency CEO Ron Tite. "We all know that brands have to be media properties but media properties also have to act like brands. It just made sense to extend the This is That brand into a whole new area. All of us at The Tite Group are really excited to bring our content expertise to help extend a respected property like This is That into the book space."