7-Eleven readies Reverse Day promotion
Convenience store chain 7-Eleven will conduct a promotion on Nov. 7 called "Reverse 7-Eleven Day." The event is timed to coincide with the seventh day of the 11th month. On that day, consumer who wear their clothes backwards into any 7-Eleven store from British Columbia to Ontario will receive a free medium Slurpee. Consumers will also be encouraged to post images of themselves in their backwards clothes on social media. The chain is promoting the event on social media with reversed messages and images.