Adnews

Labatt-Budweiser conducts Bud Camp campaign

By Adnews Staff

Labatt-Budweiser has begun a national four-week campaign called "Bud Camp." The out-of-home promotion, aimed primarily at men between the ages of 18 and 34, encourages consumers to enter a contest for a weekend trip. It consists of advertising in the restrooms of bars and restaurants in Vancouver, Calgary, Edmonton, Toronto, Montreal and Quebec City. The English campaign was developed by Grip and planned by M2 Universal, while the French campaign was created by Marketel and Brad. The media space is from Zoom Media.

July 1, 2009