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Marketel McCann rebrands, hires new president in Montreal
By Adnews Staff
The Montreal office of Marketel McCann has rebranded itself as McCann Montréal and appointed Mylène Savoie to the position of president. She was most recently the managing director of the Montreal office of John St. Prior to that, she was a group account director at Taxi. Savoie has also been an account director at JWT and Leo Burnett, as well as an account manager at Ryan & Deslauriers.
"Just a few months ago, we made a similar move when we announced that MacLaren McCann was rebranding to McCann," said David Leonard, CEO of McCann Canada. "Although it is essential that each McCann office keeps its own personality and close proximity to the market dynamics and individual client needs, aligning behind the power of the McCann brand symbolizes our commitment to our clients to offer even greater synergies and talent fluidity."