Griffiths, Gibson & Ramsay Productions hires Grey Canada
By Adnews Staff
Vancouver-based sound studio Griffiths, Gibson & Ramsay Productions has retained Grey Canada of Vancouver to conduct a brand identity and direct mail campaign. The effort is aimed at the studio's existing and potential customers, primarily creative directors, in Canada and the US. The mailer takes the form of a playable record containing an audio story called, "A town that found its sound." The project also includes a new website located at <http://www.ggrp.com>. "GGRP is recognized as a creative hub for radio and TV sound design and we wanted to develop a promotional piece that would appropriately highlight their unique expertise," said Geoff Dawson, associate creative director at Grey Vancouver. "There's a natural connection between the brand and the idea of vinyl. Both represent a sense of history, timeless music and commitment to quality. The direct mailer is designed to surprise and engage GGRP's audience who appreciate creativity in sound production, which is the studio’s core proposition."