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Princess Margaret Hospital prepares new campaign

The Princess Margaret Hospital Foundation of Toronto has prepared a new advertising campaign called "In Our Lifetime." The campaign, developed pro bono by Young & Rubicam of Toronto, consists of 90-, 60- and 30-second commercials that depict the doctors, nurses, patients and families associated with the hospital. Each person holds a sign displaying a message about their commitment to the hospital. "We have incredible patient stories, plus complex research stories and clinical stories," said Paul Alofs, president and CEO of the foundation. "The stories are moving, emotional and true. These commercials really exhibit that a lot can happen in a lifetime." The foundation is currently seeking media outlets to air the commercials.

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