New Corona campaign breaks
Molson Modelo Imports of Toronto has begun a summer campaign for Corona beer. The campaign, called "The Promise," encourages Canadians to take an oath to relax and enjoy the season. The print and radio creative includes copy such as, "On starry nights, I will focus on astronomy, not the economy," and "A suit looks best when there's a 'bathing' in front of it." "We want to prevent Canadians from having to run through a list of 'I should'ves' come Labour Day weekend," said Courtney Murgatroyd, marketing manager at Molson Modelo Imports. "We want Canadians to rekindle the feeling they had when they were kids, looking forward to summer and all the freedom and promise it held."