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Ride to Conquer Cancer campaign begins

The Princess Margaret Hospital Foundation of Toronto has begun a marketing campaign to promote a fundraising initiative called "The Ride to Conquer Cancer." The 200km cycling event from Toronto to Niagara Falls will take place in June. Promotion is taking place in the Globe and Mail and Bicycling Magazine, on radio stations CHUM, Q107, 680News, Mix99, The Fan, EZ Rock and K-Lite Hamilton and on television stations CityTV, CP24, CFTO and CHCH. Other elements will include elevator advertising through Captivate Networks and TTC bus boards. The campaign will seek to attract riders and financial support from the public.

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