Website roundup
By Adnews Staff
The Canadian Olympic Committee has redesigned its website at <http://www.olympic.ca>. The site focuses on Canadian athletes and the sports in which they compete at the Olympic and Pan American Games. The site, developed by Toronto-based Trapeze, offers profiles of past and present athletes, as well as historical information on Canadian participation in the games. It also includes an archive that will eventually comprise 10,000 photographs as well as videos. The site also includes social networking features intended to allow visitors to show support for the athletes and receive updates on their events. "Our new website, and our newly created Facebook and Twitter pages, will allow all Canadians the chance to interact with the athletes of the Canadian Olympic team," said David Bedford, executive director of marketing and communications for the committee. "The beauty of sport is in the shared experiences of being a fan, and we hope that our new platforms will provide the opportunity for fans of Canada's Olympic team to tangibly demonstrate their support for the team as we 'Paint the Red' at the Vancouver 2010 Olympic Winter Games."
Job-hunting website Working.com will debut a new design on May 28. The updates are intended to make it easier for recruiters and job seekers to make contact. It includes chat rooms that prospective employers and employees can use to communicate live, videos featuring recruiting companies, and simplified methods for posting job offers and applications. The site's navigation and search functions have also been streamlined. Working.com is owned by Canwest. To promote the new site the company will conduct a virtual job fair until June 11. The fair will be supported with email, ads in Canwest newspapers, on Global TV and on Canada.com, as well as social media activities.
Nissan Canada of Mississauga has introduced a new feature at the website <http://www.nissangooddecision.ca> that allows a user to view a personalized Nissan vehicle in a three-dimensional virtual space. Consumers complete a quiz on the website, which is used to generate a model of their vehicle that can be rotated and moved around the space. Consumers are then encouraged to bring a printout of the model to a dealership. The site is part of the automaker's "Good Decision" campaign, developed by TBWA Toronto. "Consumers want more than just features in a vehicle, they see it as an extension of their personality," said Richard Phillips, account leader at TBWA. "This new website allows you to customize and experience the vehicle right in the comfort of your own home." The site will be promoted with Web banners, print ads, free-standing inserts and through Nissan.ca.