Granville Island Brewing rebrands
Granville Island Brewing of Vancouver has undertaken a rebranding initiative to coincide with the brand's 25th anniversary. The new branding will appear on packaging, point-of-sale materials and advertising. The work was performed by Publicis Vancouver in association with local photographer Lionel Trudel. The materials make use of photo collages depicting local scenery and lifestyle activities. "The strategic driver behind the new packaging was Granville Island Brewing's tagline, 'It's Good to Be Here,'" said general manager Walter Cosman. "It's more celebratory and insightful of the way Vancouverites live in their city, resonating with how we live here, our lifestyle and quite honestly, the fact that it is good to be here."