Coretection Products retains Publicis Vancouver
Athletic apparel company Coretection Products of Abbotsford, BC has hired Publicis Vancouver to handle its national marketing and communications. Publicis won the account without a review. The agency will develop a marketing program for the Coreshorts product line that will last from one to three years. "We've experienced an incredible response to Coreshorts and anticipate doubling our sales in 2007," said Coretection founder Greg Bay. "Coretection is excited to partner with Publicis to develop a marketing strategy to help us achieve our aggressive business objectives."