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New general manager at Critical Mass

Interactive agency Critical Mass has appointed John Stichweh to the position of senior vice-president and general manager of its Toronto office. Stichweh was previously director of global interactive marketing at Coca-Cola. Prior to that, he spent 15 years at Procter & Gamble, most recently as head of interactive marketing for the global baby and family care business unit.Critical Mass is owned by Omnicom Group.

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