Granville Island Brewing conducts BrewSki Tour promotion
Granville Island Brewing of Vancouver has begun a traveling promotion called the "BrewSki Tour." The eight-day initiative will visit six locations in British Columbia. At each stop, promotional workers will visit a local brewery or brewpub, ski at a local mountain and host an event for local skiers. The promotion is being conducted in association with Hootsuite, Hitcase and Ski TV. It also includes social media activities and a website at <http://www.brewskitour.ca>. This is the second year the company has conducted this promotion.
"One of the best parts of working in the beer industry in BC is the community created around an authentic appreciation for good brews and good people," said Dave Nicholls, general manager of Granville Island Brewing. "The BrewSki Tour gives us the chance each year to visit ski towns and breweries across the province, check out changes and trends in the industry, and celebrate all that BC has to offer, while making friends along the way."